Customer Success Stories
RIX North America Transforms Trading Operations from 20-Step Manual Workflows to Automated Excellence
Accelerating Growth Through Intelligent Data Integration and Process Automation
Summary
To support rapid expansion while maintaining exceptional customer service, RIX North America implemented HULFT’s data integration and automation platform. The solution eliminated manual processes that consumed 160 hours monthly, enabling five-fold revenue growth without adding headcount. By automating PDF processing and creating seamless connectivity with Japanese headquarters, RIX transformed from spreadsheet-based operations to unified data management.
Challenge
Manual Bottlenecks Threatened Growth and Customer Service
RIX North America faced operational bottlenecks that threatened their ability to scale while maintaining exceptional customer service. The company’s workflow required a 20-step manual process involving hundreds of email exchanges for each quote request, creating versioning issues and errors.
Manual PDF processing required extensive data entry between Google Sheets and QuickBooks, with information often entered up to three times. These repetitive tasks consumed valuable time that could have been dedicated to customer relationships. The lack of integration between sales and accounting applications hindered collaboration with RIX Japan headquarters and constrained growth objectives.
Solution
Multi-Phase Integration Strategy Delivers Comprehensive Automation
RIX North America partnered with HULFT to implement a comprehensive integration strategy incorporating HULFT Data Capture, HULFT Integrate, and professional services. The implementation addressed operational pain points by streamlining quote workflows and order fulfillment.
HULFT Data Capture leveraged OCR technology, enabling digital capture of PDF fields and eliminating manual data entry errors. HULFT Integrate’s architecture and pre-built adapters automated purchase and sales order creation while maintaining system connectivity.
HULFT Professional Services custom-designed a new ERP database and automation processes tailored to RIX’s workflows, ensuring alignment with existing business processes. The second phase created a comprehensive data management platform tracking sales operations, quotes, and orders while providing accessibility to both North American and Japanese teams.
Results
Dramatic Efficiency Gains Enable Sustained Growth
The HULFT implementation delivered immediate operational improvements. Automation resulted in 160 hours monthly time savings, translating to significant cost reductions in sales and administrative roles. This enabled employees to dedicate more time to customer interaction, aligning with the company’s customer-centric philosophy.
The transformation eliminated dependence on Google spreadsheets while achieving higher data integrity and a single source of truth. The ability to scale without adding headcount became reality, supporting continued growth. Automated workflows removed versioning issues and errors that previously compromised accuracy.
“RIX is paving a new course of action that fuses digital and analog. HULFT Integrate and HULFT Data Capture reinforce the digital aspects of our business, which means our team can focus on the analog, in-person relationships. Our partnership with HULFT enables us to connect our sales and accounting data for a single pane of truth. We are positioning ourselves for growth and HULFT is one of our competitive advantages.”
Taka Fujinaka, President, RIX North America
Future Vision
Positioning for Growth Through Digital-Analog Fusion
Enterprise integration created unprecedented visibility between North American operations and RIX Japan headquarters, supporting strategic decision-making across the global organization. The scalable HULFT platform provides the technological foundation necessary to support RIX North America’s ambitious expansion plans while preserving the personalized service quality that has driven their remarkable success.
RIX’s future strategy centers on maintaining their customer-centric culture while leveraging technology to eliminate operational constraints that could limit growth potential. The platform’s flexible architecture positions the company for sustained growth and competitive advantage in the marketplace.
RIX North America operates as the strategic North American division of RIX Corporation, a 110-year-old global trading company specializing in production goods. Since launching in 2016, the company supplies high-performance industrial equipment to major manufacturers across automotive, steel, machinery, semiconductor, and rubber/tile industries.